DUNCE WHISKEY

THE WHISKEY JUG

“Transparently bottled by the folks at Tamworth Distilling, and created to help promote the book Brand Mysticism by Steven Grasse and Aaron Goldfarb, this MGP bourbon is a lesson to, and a jab at, the NDP industry. In a nutshell, they’re pointing out how dumb and behind-the-times NDPs are by trying to continue to be shady.”

DUNCE WHISKEY

THE WORLD'S MOST INTELLIGENT WHISKEY

Aiming to take a playful jab at the uninspired and often false stories behind “sourced” whiskey brands, Dunce Whiskey originated as a conceptual joke.

However, after further research into the history of the dunce cap, a maze of ancient scientific theories was uncovered— yielding a product enriched with classic flavor and an undeniably clever point of view.

Dunce is a column-distilled, high rye whiskey sourced from MGP with a medium body, a grassy undertone and notes of sweet cream vanilla. Aged four years in No. 3 new char oak barrels, Dunce is a scholarly blend of spice, fruit, and honeyed aroma.

Open your mind to Dunce Whiskey.