THE WHISKEY JUG

“Transparently bottled by the folks at Tamworth Distilling, and created to help promote the book Brand Mysticism by Steven Grasse and Aaron Goldfarb, this MGP bourbon is a lesson to, and a jab at, the NDP industry. In a nutshell, they’re pointing out how dumb and behind-the-times NDPs are by trying to continue to be shady.”

DUNCE WHISKEY

THE WORLD'S MOST INTELLIGENT WHISKEY

Aiming to take a playful jab at the uninspired and often false stories behind “sourced” whiskey brands, Dunce Whiskey originated as a conceptual joke.

However, after further research into the history of the dunce cap, a maze of ancient scientific theories was uncovered— yielding a product enriched with classic flavor and an undeniably clever point of view.

Dunce is a column-distilled, high rye whiskey sourced from MGP with a medium body, a grassy undertone and notes of sweet cream vanilla. Aged four years in No. 3 new char oak barrels, Dunce is a scholarly blend of spice, fruit, and honeyed aroma.

Open your mind to Dunce Whiskey.