DUNCE WHISKEY
THE WORLD'S MOST INTELLIGENT WHISKEY
Aiming to take a playful jab at the uninspired and often false stories behind “sourced” whiskey brands, Dunce Whiskey originated as a conceptual joke.
However, after further research into the history of the dunce cap, a maze of ancient scientific theories was uncovered— yielding a product enriched with classic flavor and an undeniably clever point of view.
Dunce is a column-distilled, high rye whiskey sourced from MGP with a medium body, a grassy undertone and notes of sweet cream vanilla. Aged four years in No. 3 new char oak barrels, Dunce is a scholarly blend of spice, fruit, and honeyed aroma.
Open your mind to Dunce Whiskey.
DUNCE ORIGINS
MADE WITH CONICAL ENERGY, ACTIVATED THROUGH PHILOSOPHY
Named for master 13th century philosopher and metaphysical thinker John Duns Scotus, who, in his day, was considered to be the smartest man alive.
The secret to John Duns’ superior intellect lies within his trademark pointy, conical hat. Sound familiar?
Through his meticulous studies of ancient text, he concluded that pyramid shapes channeled divine energy from the above into the being or object on which they were placed. Duns believed that his cone-shaped hat acted as a reverse funnel for sacred knowledge and energy.
BY PLACING DUNCE CAPS ATOP OUR WHISKEY BARRELS AS THEY AGE, WE CREATED A SPIRIT THAT ACTIVELY STIMULATES ONE’S INTELLECT AND OPENS THEIR MIND'S EYE.
DRINK HACKER
“…we find notes of nougat and vanilla, another smattering of baking spice, and a growing clover honey note. A gentle touch of dark chocolate is the only real eyebrow-raiser here, one which arrives on the finish in time to add some more brooding elements… to what is otherwise an approachable and lively and completely straightforward bourbon experience.”
PHILLY MAGAZINE
“I named my new whiskey Dunce because it was originally a way of trolling other spirits businesses, but then I discovered the amazing true story of John Duns and his magical conical dunce cap.”
THE WHISKEY JUG
“Transparently bottled by the folks at Tamworth Distilling, and created to help promote the book Brand Mysticism by Steven Grasse and Aaron Goldfarb, this MGP bourbon is a lesson to, and a jab at, the NDP industry. In a nutshell, they’re pointing out how dumb and behind-the-times NDPs are by trying to continue to be shady.”
HAS DUNCE WHISKEY OPENED YOUR EYES? DO WISH TO DISCOVER TRUE BRAND ENLIGHTENMENT? ARE YOU READY TO BECOME A PERFECT DUNCE?
Learn how to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable with Brand Mysticism.
